Platinum Heritage

Platinum Heritage is Dubai’s premier eco-luxury desert safari company, widely recognised as the most awarded sustainable tour operator in the UAE. Founded in 2012 and based in Dubai’s Motor City district, the company was established with a clear mission to protect the natural environment of the Dubai Desert Conservation Reserve while sharing its extraordinary heritage and wildlife with visitors through responsible, high-quality experiences. All safaris are conducted exclusively within the Dubai Desert Conservation Reserve using a fleet of iconic vintage Land Rover Series vehicles, which are symbolic of Dubai’s desert exploration heritage and serve as the central feature of the company’s signature experience offering. Platinum Heritage provides two distinct collections catering to different traveller profiles. The Heritage Collection focuses on culture and authenticity, guiding guests through wildlife drives, camel treks, falconry performances, traditional Bedouin village visits, and gourmet Emirati dining under the desert sky. The Platinum Collection delivers the highest level of luxury, combining private wildlife safaris in Land Rover Defenders with five-course fine dining, exclusive cabana settings, and bespoke entertainment. Additional experiences include morning conservation drives with breakfast, overnight desert camping, and specialised birding and falconry programmes. The company has received TripAdvisor Certificates of Excellence consecutively and holds the World Travel Awards title for Middle East’s Best Desert Safari. All guides are conservation-trained specialists who bring ecological knowledge and cultural insight to every tour. Platinum Heritage provides hotel pick-up and drop-off across Dubai as part of its premium service commitment.