Maati Crafts

Maati Crafts is a Mumbai-based artisan enterprise founded in 2009 by Jayshree and Anita with a heartfelt mission: to create a sustainable ecosystem for Indian artisans while bringing the richness of traditional Indian crafts to contemporary urban consumers. Operating from its studio in Powai, Mumbai, and shipping globally from its website, Maati Crafts offers a thoughtfully curated range of handcrafted clothing, accessories, jewellery, and home decor. The brand works directly with skilled artisans from different regions of India, sourcing fine Tussar silk scarves from Bhagalpur, Mushroo fabric from Kutch, hand-woven baskets from Chettinad, Ajrak stoles, Bandhini prints, and ceramic jewellery from Pondicherry, among many other unique and sustainable materials. Maati’s designs reflect an eclectic blend of traditional craftsmanship and modern aesthetics, making Indian textiles and handicrafts accessible and fashionable for the urban market. The brand is size-inclusive, offering apparel from S to 4XL, and is widely appreciated for its commitment to ethical production, fair trade practices, and authentic artisan collaboration. With over 85,000 Instagram followers and a loyal customer base, Maati Crafts has grown into one of India’s leading conscious clothing labels, celebrated for its quality, sustainability, and the meaningful stories woven into every product.