Craftsvilla

Craftsvilla is India’s leading online marketplace dedicated to handmade, handcrafted, ethnic, organic, and artisan products, founded in 2011 by Manoj Gupta and Monica Gupta with the vision of preserving and celebrating India’s rich cultural heritage. Headquartered in Goregaon East, Mumbai, Craftsvilla operates on a marketplace model that connects over 25,000 artisans, designers, and small businesses from across India directly to consumers both domestically and internationally. The platform hosts an extraordinary range of products across categories including women’s ethnic wear such as sarees, lehengas, salwar suits, and kurtis, as well as handcrafted jewellery, artisan bags, home decor, organic foods, personal care products, and handicraft gifts. Craftsvilla’s mission is deeply rooted in social purpose: by removing middlemen from the artisan supply chain, the platform increases the livelihood and visibility of craft communities that might otherwise struggle to access markets. It has been backed by prominent venture capital funds including Sequoia Capital, Nexus Venture Partners, and Lightspeed Venture Partners. The platform ships both within India and internationally, supporting artisans from traditionally underserved regions in making their work accessible to a global audience. Craftsvilla is widely regarded as the Etsy of India, celebrating local craft traditions and giving them a sustainable commercial future.