Pelican Rouge Coffee Roasters (Belgium)

Pelican Rouge Coffee Roasters is one of Belgium’s most established independent food and beverage wholesale companies, with roots stretching back over 140 years. Headquartered in Belgium and operating across the Benelux and broader European markets, the company specialises in the wholesale supply of professionally roasted coffee, tea, hot chocolate and a complementary range of food and beverage products to HoReCa operators, offices, vending operators and food service businesses. As a privately-owned, independent operator with its own roasting facilities, Pelican Rouge maintains direct control over product quality from sourcing through to delivery, distinguishing it from purely resale-based wholesale distributors. The company serves tens of thousands of professional customers across multiple European countries and offers customised wholesale programmes tailored to the specific needs of coffee shops, restaurants, hotels, company canteens and institutional catering operators. Its independence from any retail group and its vertical integration from roasting to distribution position Pelican Rouge as a unique and trusted partner in the Belgian independent wholesale sector.