Maxima Latvia SIA

Maxima Latvia SIA is the Latvian arm of the Maxima Grupė retail group, one of the largest food retail networks in the Baltic region and part of the broader Vilniaus Prekyba corporate family. Maxima Latvia operates an extensive retail network covering all major population centres in the country, with a product assortment spanning fresh produce, dairy, meat, dry grocery, beverages and non-food items sourced from a combination of international suppliers and strong Latvian local producers. For food businesses requiring B2B supply access, Maxima Latvia’s wholesale and B2B channel provides a commercially viable route to a broad Latvian grocery assortment at competitive pricing. The company’s scale of purchasing and its long-established relationships with Baltic food producers give it meaningful sourcing advantages, particularly for Latvian-origin products. Maxima’s Baltic-focused independent governance — separate from western European retail conglomerates — gives it operational flexibility and a commercially aggressive pricing posture that makes it a meaningful wholesale supply partner in the Latvian market.