Rakuten Japan

Rakuten, Inc. is a Japanese technology and e-commerce giant headquartered in Tokyo, founded in 1997 by Hiroshi Mikitani. Rakuten Ichiba, the company’s flagship marketplace, is Japan’s largest domestic e-commerce platform and a primary destination for Japanese consumers purchasing electronics, home goods, fashion, food, and general merchandise. The electronics segment on Rakuten Ichiba features products from thousands of registered merchants selling smartphones, laptops, tablets, gaming products, audio equipment, cameras, home appliances, and accessories. Rakuten’s unique marketplace model allows individual merchants to operate branded storefronts within the platform, creating a shopping experience that blends the scale of a marketplace with the personality of individual retail. The Rakuten Points loyalty program is one of Japan’s most comprehensive reward ecosystems, offering points on purchases across Rakuten’s financial, travel, sports, and retail businesses. Accumulated points can be used for discounts on future purchases, hotel bookings, and many other services. Rakuten also operates in international markets including the US through Rakuten.com Shopping and has made significant investments in sports, banking, and telecommunications. For Japanese consumers, Rakuten Ichiba is a deeply embedded part of daily retail life, offering unparalleled selection, a trusted payment infrastructure through Rakuten Pay, and one of Japan’s most generous loyalty programs.