Kapital Tokyo Naked Store

Founded in 1985 in Kojima, Okayama — Japan’s denim capital — Kapital began as a family sewing and dyeing factory before evolving into one of the most internationally recognized Japanese fashion brands. The brand is now led creatively by Kiro Hirata, son of founder Toshikiyo Hirata, who brought a distinctive American-Japanese fusion aesthetic to the label after studying in the United States. Kapital is revered for its mastery of artisanal textile techniques: sashiko (reinforcement stitching dating back over four hundred years), boro (patchwork mending that gives textiles layered texture and character), quilting, distressing, and natural dyeing with indigo and botanical pigments. Every garment is produced across the brand’s own sewing and dyeing facilities, maintaining direct control over quality and craft. Kapital’s approach to sustainability is rooted in the Japanese ethos of mottainai — avoiding wastefulness by transforming old or damaged materials into new, beautiful items. Their signature patchwork pieces often incorporate dead-stock fabrics, repurposed vintage textiles, and salvaged materials, giving each item a one-of-a-kind character. The Tokyo Naked Store in Ebisu is the main retail destination for Kapital in the capital, offering the full seasonal collection as well as the brand’s iconic limited-edition and archive pieces. With several additional Tokyo locations nearby (Duffle with Kapital, Legs Craftsman Store) and stores in Roppongi Hills and Ginza, Kapital’s Tokyo presence reflects the brand’s extraordinary following among fashion connoisseurs worldwide.