Trunk Store Shibuya

TRUNK(HOTEL) CAT STREET opened in 2017 as a pioneering socializing boutique hotel in the Harajuku-Omotesando corridor, and the Trunk Store embedded within it has become one of the most distinctive sustainable retail spaces in Tokyo. The store’s mission is explicit and radical: every product on its shelves must be Made in Tokyo, Made in Shibuya, or at minimum Made in Japan, with priority given to brands that support recycled materials, organic production, social welfare collaborations, and LGBTQ-inclusive business practices. The fashion selection is deliberately curated and small, focusing on items like T-shirts and baby clothes made from recycled cotton, waterproof footwear crafted in Japan in collaboration with heritage shoemaker Moonstar, and accessories with transparent sourcing. The store also produces an extraordinary Shibuya-harvested urban honey — literally made by bees kept on building rooftops in the neighborhood — which has become a signature product emblematic of the store’s hyper-local ethos. Skincare, bath, and beauty products round out the selection, all chosen for their use of organic ingredients and sustainable packaging. Handwritten cards throughout the store explain the provenance and makers behind each product, turning the shopping experience into an educational narrative about ethical production. The store regularly collaborates with social welfare organizations and disabled artist collectives to develop unique product lines, ensuring that sustainability here encompasses both environmental and social dimensions. For travelers seeking a truly local, values-driven shopping experience in Tokyo, Trunk Store is without equal.