Genuport Trade GmbH

Genuport Trade GmbH is one of Germanys largest and most established independent food importers and distributors, founded in 1949 and headquartered in Norderstedt near Hamburg. As a fully family-owned enterprise with approximately 160 employees, Genuport manages the German distribution and marketing of over 50 national and international food brands across categories including sweet pastries, chocolate, salty snacks, confectionery, beverages, breakfast products, functional foods, frozen goods and gourmet items. The company imports from more than 30 countries and serves the full spectrum of food retail customers in Germany, including supermarket chains, discounters, specialist stores and emerging channels such as sport and e-commerce. Unlike agent-based distributors, Genuport operates with an IFS-certified logistics platform and provides 360-degree brand management to its partner brands, covering traditional marketing, POS activities, key account management and online presence. Its state-of-the-art distribution centre in Mannheim handles over 90,000 shipments annually. Genuport is entirely independent of any retail or wholesale chain, positioning it as the go-to partner for international food brands seeking credible, well-resourced entry into the German market.