Kiss the Ground

Kiss the Ground is a California-based nonprofit organization dedicated to advancing regenerative agriculture through education, advocacy, and media production. Founded in 2013 and headquartered in Los Angeles, Kiss the Ground believes that healthy soil is the foundation of a stable climate, resilient food systems, and thriving ecosystems. The organization is best known for its widely viewed 2020 documentary film, also titled Kiss the Ground, which brought global attention to the role of soil health in addressing climate change and food security. The film, narrated by Woody Harrelson, was viewed by millions of people worldwide and helped catalyze mainstream awareness of regenerative farming. Kiss the Ground operates a range of educational programs including the Farmer and Rancher Accelerator, which provides training and support to agricultural producers transitioning to regenerative practices. The organization also offers the Verified Regenerative certification through its Regen Brands program, helping consumers identify regeneratively produced products in the marketplace. Kiss the Ground works with schools, communities, and policymakers to embed soil health into education curricula and public policy frameworks. Its advocacy efforts support federal legislation and funding for regenerative agriculture research and farmer support. By combining science communication, storytelling, and on-the-ground farmer support, Kiss the Ground plays a unique role in driving both cultural and practical change in how American society relates to soil and food.