Studio Optix New York

Studio Optix is an exceptional optical retailer and contact lens practice situated in the heart of Rockefeller Center at 63 West 49th Street, one of the most iconic addresses in Midtown Manhattan. The store has earned a reputation as one of the largest and most comprehensive eyewear destinations in all of New York City, housing an extraordinary collection of over 5,000 frames from more than 100 manufacturers under one roof. This unparalleled selection spans the full spectrum of eyewear — from timeless classics and everyday prescription frames to limited-edition luxury pieces and avant-garde designer collections — ensuring that clients from around the world who visit its flagship Rockefeller Center location are able to find exactly what they are looking for. Studio Optix is particularly acclaimed for its contact lens practice, which is considered among the most advanced in New York City. The practice regularly gains early access to new contact lens materials before their nationwide commercial release, allowing patients to try breakthrough products before they become widely available. Pricing for contact lenses is competitive, typically matching or beating major online retailers. For patients requiring specialty lenses — including scleral lenses for keratoconus and other medically necessary contact lenses — Studio Optix has experienced practitioners equipped to achieve optimal fit and visual outcomes. Comprehensive eye examinations are conducted by board-certified optometrists. The Rockefeller Center location welcomes visitors from around the world.