ALTERNATE

ALTERNATE GmbH was founded in 1992 in Linden, Germany, and has grown into one of the top e-commerce companies in the country. With over 75,000 products spanning computers, laptops, gaming hardware, components, consumer electronics, household appliances, garden equipment, and toys, ALTERNATE serves both private customers and business clients across Germany and several other European countries. The company was a pioneer in online retail, launching its webshop in 1997 as one of Germany’s first IT e-commerce platforms. ALTERNATE has won numerous industry awards for pricing, customer service, and innovation, and received a company prize from the Chamber of Commerce in 2017. The webshop offers intuitive navigation, detailed product descriptions, competitive daily deals, and a custom PC configuration service that allows buyers to build their ideal machine step by step. ALTERNATE also supports a dedicated B2B portal for corporate procurement. The company maintains physical retail locations in Germany alongside its online store and operates an extensive logistics center capable of shipping thousands of orders daily. With a commitment to CO2-neutral shipping and EMAS environmental certification, ALTERNATE is also one of the more sustainability-conscious electronics retailers in Europe. Their eSports team, ALTERNATE aTTaX, reflects the brand’s deep roots in gaming culture.