Anita Dongre Grassroot

Anita Dongre Grassroot is a conscious, sustainable fashion label under the House of Anita Dongre, founded with a mission to revive and sustain India’s endangered handcrafted textile traditions while creating meaningful livelihoods for rural women artisans across the country. The Mumbai flagship store is located at Everest Classic on Linking Road in Khar West, offering a beautifully curated selection of garments, accessories, and lifestyle products crafted using slow, artisanal methods. Grassroot works in partnership with independent artisans, craft cooperatives, and NGOs in villages across India, providing year-round employment and fair wages while preserving art forms that include hand block printing, hand embroidery, hand weaving, tie and dye, and natural dyeing. The brand’s design philosophy combines these ancient techniques with contemporary silhouettes and neutral, nature-inspired colour palettes, creating a wardrobe of timeless, handcrafted pieces that transcend seasons and trends. Collections include kurta sets, sarees, dresses, blouses, dupattas, and accessories, all made from natural fabrics such as chanderi, cotton, silk, and khadi. Grassroot’s commitment to vegan and sustainable practices — no leather, no fur, minimal carbon footprint — has earned it international recognition. The brand has flagship stores across India and internationally in New York, and has been widely featured in Vogue India, Harper’s Bazaar, and major international publications.