Chumbak

Chumbak is one of India’s most distinctive and instantly recognisable lifestyle and design brands, founded in 2010 by Vivek Prabhakar and Shubhra Chadda with the goal of creating fun, colourful products that celebrate the richness and quirkiness of contemporary India. With stores across India and a flagship presence at Kala Ghoda in Fort, Mumbai, Chumbak has become a beloved destination for shoppers looking for uniquely Indian, well-designed lifestyle products. The Kala Ghoda store carries Chumbak’s full range of offerings across multiple categories: home decor including wall clocks, photo frames, cushion covers, ceramic mugs, and quirky knickknacks; bags including totes and backpacks in bold Indian-inspired prints; stationery including notebooks and planners; fashion accessories including jewellery, scarves, and wallets; and a full range of gift items. All products are designed in-house at the Chumbak Design Studio, using vibrant colour palettes, geometric motifs, and iconography drawn from Indian street life, festive culture, and traditional folk art. Chumbak also has a strong online presence and operates over 70 stores pan-India, making it one of India’s fastest-growing design-led retail brands. Its colourful, inclusive aesthetic and competitive pricing make it particularly popular among young urban consumers and tourists seeking distinctive Indian souvenirs.