Tribes India – TRIFED Juhu

Tribes India is the flagship retail brand of TRIFED (Tribal Co-operative Marketing Development Federation of India), established under the Ministry of Tribal Affairs, Government of India. The Juhu outlet in Mumbai, located on V.M. Road in the Vile Parle West JVPD Scheme area near Juhu Police Station, is one of three Tribes India stores in the Mumbai region and one of over 100 outlets nationwide. The store brings together an exceptional range of tribal handicrafts, handlooms, and natural products sourced directly from tribal artisans across India. Products on offer include Saura and Warli paintings, Gond art, Dokra metalwork, jali carving, blue pottery, tribal jewellery, handwoven apparel, unstitched fabrics, table decor, mosaic and marble works, and natural forest products such as honey, turmeric, and organic spices. TRIFED’s mandate is to ensure that tribal artisans receive fair prices for their work while enabling them to access wider urban and global markets. By purchasing from Tribes India, customers directly contribute to the economic empowerment of millions of forest-dwelling communities and artisan families. The store is a culturally rich destination for discovering the diversity and craftsmanship of India’s tribal heritage, with a strong ethical and social impact mission behind every product.