Patagonia Provisions

Patagonia Provisions is a food division of the outdoor clothing company Patagonia, dedicated to building a food supply that is not only sustainable but actively regenerative — restoring rather than degrading the ecosystems on which food production depends. Founded in 2012 and based in Ventura, California, Patagonia Provisions sources its products from farming systems and fisheries that prioritize soil health, biodiversity, watershed protection, and climate resilience. Its product range includes organic and regeneratively grown grains, legumes, salmon, anchovies, biodynamic wine, and prepared foods, all selected for their environmental credentials and flavor quality. A central pillar of the brand’s agricultural philosophy is its commitment to Kernza, a perennial wheatgrass developed by The Land Institute, which Patagonia Provisions helped bring to market as a commercial ingredient. Kernza’s deep root systems build soil organic matter, reduce erosion, and sequester carbon, illustrating Patagonia Provisions’ interest in pioneering transformative crops and farming systems. The company works with a carefully curated network of farmers, fishers, and food producers who share its environmental values, providing them with market access and brand support. Patagonia Provisions also uses its platform for advocacy, publishing content on the environmental and social dimensions of food production and supporting policy change that promotes regenerative agriculture. The brand represents a model for how mission-driven food businesses can contribute to systemic agricultural transformation.