Friland A/S

Friland A/S is a Danish company and brand within the Danish Crown group, specializing in the production and marketing of organic and free-range meat products. Based in Randers, Friland has established itself as a leading supplier of organic pork and other certified organic meats in Denmark and export markets. The company works with a dedicated network of Danish farmers who raise animals under strict organic welfare standards, including outdoor access, organic feed, and restrictions on antibiotic use. Friland is recognized as a pioneer in organic livestock production in Denmark, having been founded in 1994 as one of the first Danish companies to focus exclusively on organic meat. The brand emphasizes transparency and traceability, providing consumers with clear information about the origins and production standards of its products. Friland’s operations support a farming model that prioritizes animal welfare, environmental sustainability, and the economic viability of organic farming. The company also works on reducing the environmental footprint of its processing operations and supply chain. Through its commitment to organic production, Friland contributes to the broader development of responsible livestock farming in Denmark and internationally.