Pasture for Life

Pasture for Life is a UK membership association dedicated to promoting and certifying livestock farming systems based entirely on pasture feeding, without the use of grain or concentrates in the animals’ diet. Based in Salisbury, the association works with farmers committed to regenerative grazing systems that improve soil health, increase biodiversity, and sequester atmospheric carbon in grassland soils. The Pasture for Life certification scheme provides consumers with a verifiable guarantee that certified products come from animals raised entirely on fresh or conserved pasture throughout their lives. This farming system, associated with significant improvements in soil biology, water retention, and biodiversity, mimics the movement patterns of wild ruminants. Pasture for Life engages in farmer education and community building, sharing knowledge about holistic planned grazing and regenerative land management. The association communicates the ecological and nutritional benefits of pasture-fed products to consumers and food businesses, helping to build demand for this higher-welfare and more sustainable food choice.