Power Denmark

Power A/S is Denmark’s largest consumer electronics retail chain, previously known as Elgiganten in Denmark before rebranding. The company is part of the Elkjøp Nordic group, the Scandinavian subsidiary of Currys plc, and operates dozens of large stores across Denmark along with a fully featured e-commerce platform at power.dk. Power’s product catalog covers televisions, laptops, smartphones, tablets, gaming consoles, audio equipment, cameras, domestic appliances, smart home products, and personal electronics. The brand is recognized across Denmark for competitive pricing, broad product availability, and strong customer service infrastructure including extended warranty programs and appliance installation services. Power’s loyalty program rewards members with points on purchases that can be converted to discounts on future transactions. The online store supports same-day delivery in Copenhagen and other major Danish cities, as well as click-and-collect from all physical store locations. Power regularly runs promotional events aligned with Danish shopping seasons, including pre-Christmas campaigns and Black Friday events. The retailer provides dedicated business procurement services for Danish companies and institutions. As part of the Elkjøp Nordic group, Power benefits from shared purchasing agreements and logistics capabilities across Scandinavia, allowing it to offer Danish consumers competitive pricing on a very broad range of technology and household products.