Coldiretti

Coldiretti is Italy’s largest and most influential farmers’ association, representing over 1.6 million farm holdings and agricultural enterprises across the country. Headquartered in Rome, Coldiretti serves as the primary voice of Italian farmers at national, European, and international levels, advocating for agricultural policies that support sustainable production, fair market conditions, and the protection of Italy’s food heritage. The organization provides a comprehensive range of services to its members including technical advisory, legal support, financial guidance, and market access assistance. Coldiretti places strong emphasis on the promotion of local, seasonal, and sustainably produced food under the Italian ‘Campagna Amica’ (Friend of the Countryside) brand, which connects consumers directly with farm producers through certified short supply chain markets held throughout Italy. The organization also engages extensively on environmental issues, promoting biodiversity conservation, soil health, and the reduction of agricultural greenhouse gas emissions. Coldiretti has become increasingly active in promoting agroecological practices and organic conversion, reflecting growing member interest in sustainable production. As a central institution in Italian rural life and food culture, Coldiretti shapes agricultural practice, policy, and public discourse across the entire Italian food system.